What’s in a name?
Nomen est omen – a name speaks for itself. This holds especially true for a newly founded or acquired enterprise. The future company name has to fulfill several tasks: conveying a certain image, fitting both portfolio and corporate culture, having a connection to the regions in which the company is active, being easy to pronounce. And, last but not least, the name needs to be original – original enough that no other company has already registered it. Impossible? Not for us. With the necessary diligence during research and a proper helping of creativity, we managed this tricky task not once, but twice. For our client Körber Logistics Systems, we took on the role of the name generator for two new members of the corporate family: Both Consoveyo and Riantics owe their names to DIE WORTWERKSTATT.