Long live the big picture!

The “press kit” polarizes opinion: bulky, but full of content, it has its supporters, but the lightweight card with a QR code is becoming more and more popular. When we as journalists ourselves are out of the office, we don’t want to be carrying loads of stuff around, yet we still want an overview of what’s happening, even without an Internet connection. So we have developed exactly this kind of press-kit concept for our customer, ZF: with a booklet, an overview – and naturally also a QR code.