The modern term, “service,” embodies the old-fashioned concept of “serving.” This includes the ability to stand unobtrusively in the background, leaving the floor to others. This is something we do with content – when our customers shine with our speeches and presentations. And because we take our unobtrusiveness seriously, we will not divulge the names of the people and companies for whom we undertake ghost writing, nor how often we do this for them.