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IMOT 365 days a year

“The show’s over – on with the show”: a concept that applies to all annual events, such as birthdays, Christmas and, of course, IMOT – the Munich International Motorcycle Exhibition. To keep the attention of exhibition visitors for IMOT in all channels, DIE WORTWERKSTATT delivers continuous newsfeeds and features from the bike world on Facebook and Twitter. Leading up to the silver IMOT anniversary, the Facebook fans were in for a special treat from motorbike Santa Claus: For 25 days – matching the 25 years of IMOT –, they could win cool prizes in our Advent calendar.