DIE WORTWERKSTATT
Agentur für Kommunikation

Privacy policy

It is usually possible to use our website without having to provide personal data. Any personal data collected on our website is always done on a voluntary basis. This data will not be disclosed to third parties without your consent. Please note that the online transmission of data (e.g. communication by email) may involve security risks. It is not possible to guarantee full data protection from access by third parties.

SSL encryption

This website uses SSL encryption for security reasons and to protect the transmission of sensitive content, such as any requests you may send to us as the website operator. You can recognize an encrypted connection when the browser’s address line changes from „http://“ to „https://“ and the padlock icon is displayed in your browser’s address bar. If SSL encryption is enabled, the data you submit to us cannot be read by third parties.

Collection and processing of personal data

Personal data refers to all information relating to your identity, such as your name, email address or mailing address. No personal data is collected when you visit the website. Such data is stored only if you provide it to WORTWERKSTATT, for example, if you subscribe to our newsletter or use our contact form.

Contact form

Should you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored in order to process your request and in the event of follow-up questions. We will not disclose this information without your consent. For reasons of data minimization, you are only required to specify your email address; providing your first and last name is optional.

Information on the newsletter and consent

The following information is intended to inform you about the content of our newsletter, the subscription, shipping and statistical evaluation procedures, as well as your right of objection. By subscribing to our newsletter, you agree to receive it and to the described procedures.

Content of the newsletter
We send newsletters, emails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or legal permission. Insofar as the content of the newsletter is concretely described as part of a subscription, it is relative for the consent of the users. Otherwise, our newsletters only contain information on our agency’s current developments, in-house personal data and reference projects, as well as up-to-date information on developments in the communications industry.

Double opt-in and logging
Subscribing to our newsletter is part of a so-called double opt-in procedure. This means that you will receive an email after subscribing requesting you to confirm your subscription. This confirmation is necessary so that nobody can subscribe with an email address that is not their own. Subscription to the newsletter will be logged as proof of the subscription process in accordance with legal requirements. This includes the storage of the subscription and confirmation time as well as the IP address. Similarly, changes to your data stored with MailChimp will be logged.

Use of the “MailChimp” mailing platform
The newsletter is distributed via “MailChimp,” a newsletter mailing platform by the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA.
The email addresses of our newsletter recipients, as well as their other information described in the context of this notice, are stored on the “MailChimp” servers in the USA. “MailChimp” uses this information to send and evaluate the newsletters on our behalf. Furthermore, “MailChimp” may, according to its own information, use this data to optimize or improve its own services, for example, for the technical optimization of the sending and presentation of the newsletter or for economic purposes to determine from which countries the recipients originate. However, “MailChimp” does not use the data of our newsletter recipients to contact them on their own behalf or to disclose this data to third parties. We trust the reliability as well as the IT and data security of “MailChimp.” “MailChimp” is certified under the US-EU „Privacy Shield“ and is committed to complying with EU data privacy regulations. Furthermore, we have concluded a “Data Processing Agreement” with “MailChimp”. This is a contract by which “MailChimp” undertakes to protect the data of our users, process this data on our behalf in accordance with its data privacy policy and, in particular, not divulge it to third parties. The privacy policy of “MailChimp” can be viewed here.

Subscription details
To subscribe to the newsletter, all you have to do is enter your email address. Optionally, we ask that you provide your first and last name. These are only used to personalize the newsletter. For reasons of data minimization, you are only required to specify your email address for the subscription.

Statistical survey and analyses
The newsletters contain a so-called “web beacon”, which is a single pixel-sized file that communicates with the “MailChimp” server when the newsletter is opened. As part of this communication, technical information, such as information about your browser and your system, as well as your IP address and the time of the communication is collected. This information is used to improve the technical performance of the services based on the technical data or target groups and their reading habits based on their locations (which can be determined using the IP address) or access times. Statistical surveys also include determining whether the newsletters are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our desire nor that of “MailChimp” to observe individual users. On the contrary, the evaluations serve to identify the reading habits of our users and to adapt our content to them or to send different content that corresponds to the interests of our users.

Online viewing and data management
There are cases in which we direct the newsletter recipients to the “MailChimp” website. For example, our newsletters include a link that allows newsletter recipients to view the newsletters online (e.g. if they cannot view it properly in their email program). Furthermore, newsletter recipients can subsequently correct their data, such as email address. Likewise, the “MailChimp” privacy policy is only available on their website.
In this context, we would like to point out that the “MailChimp” website uses cookies and thus personal data is also processed by “MailChimp,” its partners and service providers (e.g. Google Analytics). We have no influence on this data collection.  For more information, see the “MailChimp” privacy policy. For more information on opting out of the collection of data for advertising purposes, please visit http://www.aboutads.info/choices/ and http://www.youronlinechoices.com/ (for Europe).

Unsubscribing/Revocation
You may unsubscribe from receiving our newsletter at any time by revoking your consent. Your consent to the sending of the newsletter via “MailChimp” and the statistical analyses is terminated simultaneously. It is unfortunately not possible to terminate the sending via MailChimp or the statistical evaluation separately. A link to unsubscribe from the newsletter can be found at the end of each newsletter.

Legal basis: General Data Protection Regulation
In accordance with the provisions of the General Data Protection Regulation (GDPR), which will be applicable as of May 25, 2018, we hereby inform you that the consent to the sending of email addresses is based on Art. 6 (1) lit a. 7 GDPR and Section 7 (2) no. 3 and (3) UWG (German Act Against Unfair Competition). The use of the mailing platform “MailChimp,” the implementation of statistical surveys and analyses, as well as the logging of the subscription process are based on our legitimate interests in accordance with. Art. 6 (1) lit. f GDPR. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and the expectations of our users.
We would like to further point out that you can opt out of the future processing of your personal data in accordance with the statutory requirements found in Art. 21 GDPR at any time. This objection may in particular be made against the processing of the data for direct marketing purposes.

Information about the newsletter as per the template from the lawyer Dr. Thomas Schwenke.

Right of access and revocation

Please note that you have the right to request information from us about the data you have saved and, in the event the data is incorrect, to have it blocked, deleted or corrected.
To do so, please contact us via email: datenschutz@wortwerkstatt.de or by mail:

DIE WORTWERKSTATT GmbH
Subject: Revoke data collection WORTWERKSTATT
Postfach 11 55
72125 Kusterdingen

Data Protection Officer

Ulrike Rögle
c/o DIE WORTWERKSTATT GmbH
Postfach 11 55
72125 Kusterdingen

Email: datenschutz@wortwerkstatt.de

Objection to advertising emails

We hereby expressly object to the third-party use of contact data, which has been published in accordance with legal notice requirements, for the transmission of unsolicited advertising and information material. The website operators reserve the right to take legal action against unsolicited transmission of advertising and information material, such as spam mails, etc.

Contact

DIE WORTWERKSTATT GmbH
Jahnstraße 63
D-72127 Kusterdingen
GERMANY
Phone: +49 7071 156-0
Email: info@wortwerkstatt.de
Fax: +49 7071 156-11


By using the contact form I agree with the data processing. Privacy Policy