Brand building from scratch
It was the kind of job that doesn’t come in every day. In short, the remit was: “Let us jointly revive the HOREX motorcycle brand.” All we had to start with was a blank sheet of paper. Our agency’s response was to design and deliver a new company logo, a concept for the brand corporate image and point-of-sale presence, together with all the necessary print products. We also designed and organized the well-received launch PR, trade show appearances and press test drives, etc. and acted as an external press office.