Agency boost for the exhibition team
Press days of a leading international trade fair are always hectic. Spontaneous encounters, brief intensive communication with journalists, customers or key stakeholders is on the agenda. It is good for our corporate communicators when important jobs are taken over or done by service providers. For example, five WORTWERKER at IAA Commercial Vehicles 2016 – at least temporarily – gave up their agency identity and slipped into the booster role for the customer ZF. Under this label, they made their contribution to of press conference, press work and the coverage in the social media channels of the Group.